Content services: It’s just horses for courses

Stick to the things you know best. That’s the idea behind the British phrase, “It’s just horses for courses.”

And when it comes to the shift from enterprise content management (ECM) to content services, it begs the question – are we saying the same thing again but with different words? Or, are we seeing this as an opportunity to think differently?

In his upcoming webinar, Content services: It’s just horses for courses, Glenn Gibson, director of product communications at Hyland, will dive into this topic, uncovering the impact that changes in technology have on people’s expectations, which ultimately changes how we create and distribute solutions.

“Technology changes have always influenced how software is designed and delivered,” Gibson said. “The concept of content services as a terminology is inextricably linked to the technology that’s available today.”

Glimpse the future

During his presentation, Gibson will uncover the differences between the past approach to ECM and a content services approach, as well as the significance of this evolution and the capabilities that are driving the charge.

“ECM, as a phrase, came with some baggage,” he explained. “It’s associated with a monolithic application. But the concept of content services is modernizing the approach. It focuses more on the usage of content rather than the management of content. It’s not important where the content is anymore – it’s much more important how people are using it.”

Some of the technology that’s enabling a content services approach includes microservices and rest APIs. They’re “fundamentally changing the game,” according to Gibson, because they provide benefits like faster deployments and immediate upgrades.

Give users what they want

Added to that are the evolving expectations of users. They are now looking for a seamless experience from work to home across different devices and browsers.

Register for the webinar so you can learn more about this evolving industry and how you can leverage a content services approach to meet both user and customer expectations. Don’t worry if you can’t make the live show on Thursday, May 3 at 2 p.m. (ET). We’ll send you a recording just for registering.

The importance of learning about these topics is paramount.

As Gibson explained, “When we think about what’s happening with content services – and the complementary modernization of IT environments – we need to ask ourselves, ‘Is this the path our organizations are going?’ If we’re not moving with it, we’ll be left behind.”

Katie Alberti

Katie Alberti

Katie Alberti is the content marketing manager for product marketing at Hyland. She joined the company in 2012 as a content strategist and spent the last few years focusing on marketing OnBase for back office departments. Prior to joining Hyland, Katie was a writer and reporter for nearly 10 years, covering state and local news. She received her bachelor’s degree in magazine journalism from Kent State University as well as her master of arts in teaching, integrated language arts curriculum and instruction.

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