What type of ECM is OnBase? Hyland Software takes a lesson from U2

There are many types of ECM out there: transactional ECM, foundational ECM, persuasive ECM, collaborative ECM, web content management, social ECM…it’s enough to give you vertigo.

So what type of ECM is OnBase?  I like to say that Hyland Software, the creator of OnBase, is the U2 of the ECM World.

Personal tastes aside, there is no denying that U2’s music resonates with people all around the globe.  With 150 million records sold and still making chart-topping music, there are not many bands around in 1976 that are still as relevant as U2 is today.

What type of music does U2 make?  Typically, you’ll find U2 under the “Rock” section.  You’ll also find them in the Rock and Roll Hall of Fame.  While they make some excellent rock music (in my opinion), if you delve into their catalog, you’ll quickly find that that’s not all they make.

Their roots came from the punk-music generation.  They have collaborated with the famous Blues guitarist B.B. King.  They have an album called “Pop.”  There is a song called “Miss Sarajevo” featuring Luciano Pavarotti. They even had a hit on the European club circuit with a dance remix of their song “Lemon,” and let’s not overlook the gospel rendition of “Still Haven’t Found What I’m Looking for” on the Rattle and Hum album.

You see, although tagged as “rock” music, this does not confine the music that they make. They’re not committed to making rock music, they‘re committed to entertaining people, and that’s why they hold the ranking as one of the best-selling music artists of all time.

So let’s revisit the question, what type of ECM is OnBase? 

While typically categorized as “transactional ECM,” and recognized as an industry leader in this space, Hyland Software is not confined to this label. We are not committed to creating “transactional ECM,” we are committed to developing relevant software solutions, which allow organizations to run more efficiently and effectively. 

So what does this mean?  If you’re looking for solutions to help you work with and manage your content more effectively, to improve your business processes, and drive more success from within your organization, look beyond the labels! If you take a look at what OnBase can offer, you will find that not only does OnBase streamline the standardized, predictable and transactional parts of a process, you will discover that it also facilitates all the surrounding tasks, activities, conversations and case work.  OnBase provides relevant solutions beyond the traditional scope of transactional ECM, created for today’s climate, all built upon one product.

Here’s what else Hyland Software and U2 have in common.  In the year 2009, U2 was finally inducted into the Rock and Roll Hall of Fame. Just one year later in 2010, Hyland Software was recognized as an ECM industry “Leader” in the Gartner Magic Quadrant and that’s pretty rock and roll. The fact that we are there for a third year in a row demonstrates that Hyland Software continues to create software which meets the demands of today’s workplace and remains as relevant as ever.

Still haven’t found what you are looking for?  Download the Gartner Magic Quadrant for 2012 today and learn why OnBase is a market-leading product.

Glenn Gibson

Glenn Gibson

Glenn Gibson is the director of Product and Solution Marketing at Hyland, creator of OnBase. With 15 years working in the IT industry, he’s collected several certifications over the years as a VMware Certified Professional, Citrix Certified Administrator and Microsoft Certified Professional. As a self-proclaimed “presentation junkie”, he is very passionate about everything that goes along with public speaking, and has picked up a few awards along the way too. A native of Scotland, his passions outside of work include all things Scottish; kilts, bagpipes, whisky, (real) football and is often heard beating a drum or two in his spare time.

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