It’s not how many applications you have to solve a problem – it’s how well they (and ECM) work together

In my last post, the focus of the convergence of ECM was on the people. Now, it’s back to the technology. Remember when I said “ECM: The convergence of processes, people and information”? I forgot one, very important part: systems.

In the commercial VOGUE meeting, I had a chance to talk with Paul, who works for a large manufacturing company that just recently started using ECM. I asked him that if he could give someone advice who was looking for an ECM solution, what would it be.

His point (check out the video – and note that it was my first one; please forgive my production quality) is something that often is overlooked:

Focus less on the technology, and more on the problem you’re trying to solve.

[hana-flv-player
video=”http://blog.hyland.com/wp-content/uploads/2010/09/OTTC1_Paul.flv”
width=”580″
height=”327″
description=”It’s not how many applications you have to solve a problem – it’s how well do they (and ECM) work together”

clicktarget=”_blank”
player=”4″
autoplay=”false”
loop=”false”
autorewind=”true”

/]

Paul said that the goal he’s working toward goes beyond ECM. This is certainly the case for all organizations. ECM should be viewed as a strategy in itself, but it’s also part of a bigger picture.

This begs the question: Since it’s part of a bigger picture, the ECM product needs to work with the other technologies, right?

Absolutely. Whether it’s an in-house developed court management system, a legacy claims management product or Microsoft Outlook, ECM must work with them to solve the targeted problems. It’s that “looking beyond ECM” that Paul mentioned – thinking about the other applications that have to play nicely with ECM to get the job done.

What happens with the worst case scenario – when ECM doesn’t work with the other applications? A few customers I spoke with today in the higher education VOGUE mentioned that it caused duplicate work for people. They’d have to key in information multiple times in multiple systems, just to get one job done. Not very user-friendly, and definitely not a productive use of people’s time, if you ask me.

When we’re talking about a technology like ECM, making sure it works with all these other pieces should absolutely has to come with the territory. After all, it’s becoming more the hub for a process and all the information that comes with it. More on that in a post to come.

Kaitlin McCready

Her title may say "Public Relations Specialist," but Kaitlin McCready's got her hand in the corporate Web site, social media, marketing writing and media relations, too. From Baldwin-Wallace College, she came to Hyland in March '08 with big ideas for PR and marketing, including this very blog. In her spare time, she enjoys being disappointed by Cleveland sports, spending time with family and friends, and being involved with the PRSA Cleveland chapter, especially the Young PRos committee. Check her out on Twitter (@kaitmccready) and LinkedIn (linkedin.com/in/kaitlinmccready).

Leave a Reply

Your email address will not be published. Required fields are marked *

You may also like...