AIIM and info360: Systems of Record vs. Systems of Engagement?

AIIM and Info360-Systems of Record vs. Systems of EngagementI’m spending the next day and a half in Washington, D.C. attending the info360 conference (formerly known as the AIIM Conference & Exhibition).

This has always been the showcase event for all the vendors and technologies that fall under the enterprise content management (ECM) market umbrella. At its core, however, the big focus has been on ECM offerings that support transaction processing and formal record keeping (i.e. systems of record). AIIM/info360 has typically attracted audiences interested in those particular topics and technologies.

Again, this year, enterprise systems of record still largely dominate the conference agenda and the show floor. But, more than ever before, the AIIM organization, Questex (the firm that runs the conference), and certain vendor sponsors are pushing hard to discuss the impact (or potential opportunity) of content generated and used by consumer-oriented social technologies like Facebook and Twitter (i.e. systems of engagement).

I’ll be looking to get a sense of whether the show’s attendees place social technologies at the top of their priority list. No doubt, some will.

But, I suspect I’ll also come across many, many others who deal with those daily operational and administrative matters that make the benefits of minimizing paper-processing to be pretty compelling, critical stuff, too.

Stay tuned.

Ken Burns

Ken Burns manages the Analyst and Influencer Relations program globally for Hyland, creator of OnBase. He is responsible for keep leading industry analyst firms informed about Hyland’s company and product strategies. He has worked in the ECM industry for nearly 15 years and is a keen observer of the customer and competitive forces shaping the software segment.

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