Live from OTTC13: How Do You Make a Conference Successful? Connect with Your Customers

Connecting with customers is more than providing attendees with a welcoming address and then talking at them for days and days.

As Bill Premier, CEO of Hyland Software, explains, it’s about working with them, side by side, learning their business processes and tailoring your conference to meet their needs.

That’s what makes a conference valuable for everyone involved.

Katie Alberti

Katie Alberti is the product marketing specialist for integrations at Hyland, Creator of OnBase. She joined the company in 2012 as a content strategist and spent the last few years focusing on marketing OnBase for back office departments. Prior to joining Hyland, Katie was a writer and reporter for nearly 10 years, covering state and local news. She received her bachelor’s degree in magazine journalism from Kent State University as well as her master of arts in teaching, integrated language arts curriculum and instruction.

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