#IASA2016 Kickoff: Embracing digital transformation

Are you ready to become a digital insurer?The annual IASA conference officially starts today and it looks like a great show with keynote sessions featuring Robert J. O’Neill, team leader of the Naval Special Warfare Development Group, and George W. Bush, 43rd president of the United States.

In addition, there are great opportunities to attend educational and training sessions about accounting, risk management, finance and technology best practices.

Embracing the future: Becoming a digital insurer

We’re excited to join with our industry peers at the show to discuss current trends we’re seeing, especially around embracing the shift to become a digital insurer. The industry has been buzzing lately about best practices and strategies to make this shift, and if you’ve perused the conference agenda, you already saw the numerous sessions focused on this topic.

While this trend isn’t an entirely new concept, insurers are placing a higher value on going digital and are looking to find the right approach to fit their work environment.

In a recent blog post from Mark Breading, partner at Strategy Meets Action, he discussed the changes happening within the insurance industry. Breading offers advice on how to  better manage of the explosion of content that insurers are gathering and how they can embrace content and process automation. He also outlines how consumers needs have drastically changed as new technologies, such as drones and wearables, have increased the amount of data that insurers need to collect.

But you can’t do that if you’re still relying on paper instead of utilizing insurance software like enterprise content management (ECM) to capture information and documents electronically.

The benefits of implementing an end-to-end digital solution are clear – to fully automate the collection of data and kick off digital workflow processes. This gives insurers more time to focus on providing excellent customer experiences.

It also means they spend less time looking for information.

We’re looking forward to keeping this conversation going at the annual #IASA2016 conference, and learning from other thought leaders about strategies, best practices and benefits of digital content and process automation.

If you’d like to learn more about how a single enterprise information platform fits into the digital insurance strategy, stop by booth #1217 on the exhibit hall floor, or join us at our Vendor Connect Tour.

Cara McFarlane

Cara McFarlane recently joined Hyland as the global portfolio manager for its insurance vertical. In her role, she is responsible for leading the software company’s strategic marketing strategy to effectively position OnBase as a leading enterprise information platform within the insurance market. Cara oversees all marketing initiatives to plan, execute and manage Hyland’s insurance marketing tactics including lead generation, tradeshow management and development of collateral. With more than 17 years’ experience in the software industry, Cara advises organizations on best practices to digitize processes and become more efficient.

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