#IASA2016: Becoming a digital insurer requires people, passion and purpose

Meeting with a tablet

Today’s IASA conference officially kicked off with the first keynote session. Joseph Pomilia, executive director of IASA, and Tim Morgan, president of IASA, discussed the outline for this year’s dynamic program and how over the past year, IASA members have fully embraced the theme of people, passion and purpose.

Karyn Spaude, VP of volunteer development, presented three awards to recognize people in the volunteer community who have gone above and beyond in their work with IASA to grow their chapters. Congratulations to all the finalists, including our partner Rita Goldenberg at KeyMark, Inc., and to the award recipients. You truly exemplify the theme of passion.

Brigadier General Thomas Kolditz also presented on coaching and leading through experience as well as building trust in uncertain contexts. Kolditz pushed the audience to think about reacting to crises and how to lead a team during uncertain or dangerous situations.

What’s in it for you?

You may be thinking, how does this relate to me in the insurance industry?

After hearing and viewing heartbreaking and triumphant stories relating to personal and professional crises, an overarching theme became apparent. During the toughest times, it becomes extremely important to build trust among your team and peers.

For the insurance industry, we’re making the shift to embracing the digital insurance organization. That’s why conferences like IASA are so important. They provide fantastic opportunities to meet with industry peers and network with subject matter experts to gain better insight into best practices for building both your team and your digitization strategy.

There’s isn’t one “right way” to make this change, but you can’t go digital without the right technology. As a leader for your organization, it’s important to be open to hearing different best-practices and insights and then choosing the right strategy and insurance software for your organization.

A big part of that important choice is finding the right vendor – one you can work with as a trusted advisor that will be with you for the long-term.

There’s always going to be uncertainty in business. Today’s customers unequivocally have higher demands and expectations from their insurance providers for faster, more accurate and better service. We advise attendees to take the opportunity at the conference over the next two days to speak with vendors and peers about best approaches to digitization and start to build their trust in the solutions that will get them there.

So as we continue down the path toward a world of digital insurance, let’s remember that it all starts with people, passion and purpose.

Cara McFarlane

Cara McFarlane recently joined Hyland as the global portfolio manager for its insurance vertical. In her role, she is responsible for leading the software company’s strategic marketing strategy to effectively position OnBase as a leading enterprise information platform within the insurance market. Cara oversees all marketing initiatives to plan, execute and manage Hyland’s insurance marketing tactics including lead generation, tradeshow management and development of collateral. With more than 17 years’ experience in the software industry, Cara advises organizations on best practices to digitize processes and become more efficient.

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