What credit unions can learn about competition from Ron Burgundy

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San Diego or bust! I woke up smiling to my alarm – even though it was Monday morning – jumped out of bed and drove to the airport. I was smiling because I was heading to two significant conferences taking the city by storm: D+H Connections and the Symitar Educational Conference & Technology Conference.

Who can complain about visiting San Diego? No one! It is well-known for its year-round mild climate and gorgeous coastline.

It’s also the infamous setting for the silly, yet popular, Anchorman movies starring Will Ferrell.

Since direct flights from Cleveland to San Diego no longer exist – and countless flight delays resulting in a missed connection – I had plenty of time to watch Anchorman: The Legend of Ron Burgundy again on my iPad. About 30,000 feet above Oklahoma, I started thinking that behind the ridiculousness of this movie, we can all learn something from Ron and his posse – never count the competition out.

Engaging in friendly competition
Set in the ‘70s, Will Ferrell plays Ron Burgundy, an award-winning journalist and the main anchorman for the fictional KVWN Channel 4 News Team in San Diego. Ron welcomes newcomer reporter Veronica Corningstone, played by Christina Applegate, into the male-dominated world of 1970s broadcast news.

That is, until she begins to upstage Ron.

Facing the ugly side of opposition
Ron and his news team find themselves in state of flux and even doubt themselves as their once male-dominated news world starts changing. Recognizing their vulnerability, a rival news team physically attacks Ron and his colleagues.

A full-on melee ensues.

Later, the largest news story of the year is upon the city, as the San Diego Zoo’s beloved panda is about to give birth. All the rival local networks head to the zoo to cover the story. In an attempt to sabotage her, a competing news anchor pushes Veronica into a Kodiak bear enclosure. Ron jumps in the bear pen to save Veronica.

As the public watches helplessly, the news team, aided by Ron’s dog, jumps in to save them both just as a bear is about to attack. Crisis averted!

Using technology to vault over the competition
Now, as bizarre as this storyline is, it sends a valid message – never count the competition out. And with today’s growing non-traditional banking options, the stakes are high. Technology is often the answer to achieving a competitive edge and providing the superior service your members expect.

Today’s leading credit unions are finding the agility and flexibility they need to stay profitable, competitive and efficient with enterprise content management (ECM) technology. The right ECM solution easily integrates with all your crucial technology solutions to improve processes across the institution and surpass the competition.

Integrating your important systems with ECM eases transitions to new software, improves user adoption and eliminates the need to switch screens to quickly find information.

By giving the systems you rely on every day the ability to communicate, you:

  • Improve response times
  • Speed wire transfers
  • Innovate, like offering members the ability to digitally sign loans from their homes

So, until my next credit union business trip out west, and as only Ron Burgundy can truly pull off, “Stay classy, San Diego!”

And keep your eye on the competition.

Michelle Harbinak Shapiro

Michelle Harbinak Shapiro

Michelle Shapiro brings more than 15 years of experience in the banking industry to her role as Financial Services marketing portfolio manager at Hyland. Her mission is to share best practices and evangelize the power of ECM as a tool for banks, credit unions and lenders to help automate paper-based processes and proactively manage regulations.

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