Post-Turkey Day: 3 reasons I’m thankful to work with credit unions

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The leaves are littering my backyard, the Cleveland Browns’ season is officially hopeless, and the turkey is long gone. That’s right, it’s post-Thanksgiving. Or, as I like to refer to it, “the end of every vegetarian’s favorite annual dining celebration.”

Please note the sarcasm from this lifelong non meat-eater.

Now, I may not indulge in the traditional turkey dinner with all the fixings, but I do like to take this time of year – before the next holiday rush – to reflect on the many aspects of my life. I’ve blogged about things like my Justin Bieber concert adventure and my summer sabbatical, but now it’s time to focus on what really makes me thankful during the professional hours of my day: Working with credit unions.

The list is long, but here are the top three reasons I am thankful to work with credit unions each-and-every day:

1. Member service

Credit unions make members their number one focus. That’s the brilliance of credit unions – they focus on members, because members are the owners. After they meet operating expenses and reserve allocations, credit unions return income to members through higher dividends and great loan rates.

That’s what I call superior service. The kind you shouldn’t pass up.

2. Employee experience

Successful credit unions know how make a difference not just with their members, but also with their valued employees. They don’t just offer competitive salaries and benefit packages; they also provide opportunities for fun with colleagues while serving the community.

For example, Town & County Federal Credit Union even formed an “employee experience team” to bring new initiatives and opportunities to its employees ranging from book clubs to educational courses. The credit union touts that its increased focus on employee engagement has allowed the credit union to better attract and retain its staff, decreasing employee turnover.

That, in turn, motivates staff to provide even better member service. It’s a virtuous circle.

Want more inspiring stories? Check out these amazing credit unions recently recognized as the “Best Credit Unions to Work For.”

3. Commitment to innovation

Just like busy, career-minded mothers who purchase their prepared Thanksgiving meals from stores (to pass off as their own) to make their lives easier, credit unions leverage technology to make life easier for their employees as well as banking experiences superior for their members.

They capitalize on innovative technology, like enterprise content management (ECM) to improve member service and reduce operating costs. By using a robust ECM solution that includes workflow software to capture information electronically and automatically route it through processes, notifying key stakeholders along the way, credit unions increase the speed and accuracy of important processes like member onboarding, loan processing, and wire transfers.

With a true focus on members, credit unions leverage technology to take advantage of things like fast and accurate service, dividend payouts, and innovative, easy-to-use services and products.

So happy post-Thanksgiving to everyone. We made it!

And to my fellow credit union partners and suppliers, what makes you most thankful when working with credit unions? Tell us! #ThxCUs

Michelle Harbinak Shapiro

Michelle Harbinak Shapiro

Michelle Shapiro brings more than 15 years of experience in the banking industry to her role as Financial Services marketing portfolio manager at Hyland. Her mission is to share best practices and evangelize the power of ECM as a tool for banks, credit unions and lenders to help automate paper-based processes and proactively manage regulations.

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