OTTC 2011: Been There, Done That, Ready for What’s Next

It’s early in Las Vegas as I write this, and I’m already reflecting on a full week at OTTC 2011, Hyland Software’s technical and training conference. It was the largest conference to date, with nearly 1,400 attendees and standing-room-only crowds in many sessions. The conference continues through Friday with more in-depth training classes.

“More decision makers have arrived this year, it seems, than in years past,” says Bill Filion, vice president of software development for Hyland Software. “I’ve talked to more CIOs and folks that are somewhere in the technology decision chain who are trying to figure out their initiatives and what their organization wants to do.” They came, says Filion, to understand how to use enterprise content management (ECM) as a way to create more efficient business processes and how to do more with less.

What they found was a community of ECM professionals who could provide them with the answers they needed and the guidance they sought. They found experts who had “been there, done that” and could share their challenges, best practices, and accomplishments.

They also discovered that investing in a solution alone is only part of the equation. Trainingcustomer service and technical support play a vital role in getting the most out of an IT investment. If those components are not robust and innovative, an organization could quickly find itself investing in a solution that’s underutilized, with components becoming nothing more than expensive shelfware.

And to truly extend their software investment, decision makers were coached on how to integrate their various software systems. This ability to allow systems to work together seamlessly truly extends their investment, creating greater efficiencies and, in many cases, happier, more productive employees.

After all, user adoption (ie, happy employees and customers) is some of the best ROI an organization can find.

Tom Tennant

Tom Tennant

Tom Tennant is the Content Marketing team lead at Hyland Software. He joined Hyland in 2010 as its first brand journalist - and he carries the bona fides: 12 years as a news reporter, editor and trade magazine editor.

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