Digital transformation: Welcome, we’re happy you’re here!

Industry terms come and go. We all know this. But this one. This one feels right. Only, we think it’s a little late.

You see, we’ve been helping customers with digital transformation for 25 years. All the way back to 1991, when we began archiving print reports digitally, we have been ushering customers from their paper-based roots to a new digital path.

Old school you say? Perhaps.

Your strategy needs to go beyond paperless

Interestingly though, the volume of processes in organizations involving unstructured content would still shock most. You see, somewhere along the way, anything that wasn’t classified as discrete data got stuck with the term ‘unstructured content.’ Unfortunately, unless you live in IT, that probably doesn’t mean a lot to you, but it really does sit at the root of a comprehensive digital transformation strategy.

People often say to us, what are you going to do when paper goes away? Exactly what we are doing today is my answer. You see, unstructured content is a heck of a lot more than scanned paper documents.

Having trouble storing, let alone finding your MS Word files? Google Docs? Excel? How about PDFs? Still getting faxes?

Yep, we are still organizing those and allowing people to easily search for and retrieve them. In fact, many of our customers aren’t scanning anything at all.

But, storing and retrieving unstructured information is hardly new. Transformative? Well, that would depend whom you ask. A CIO? Not so much. That end user who waits for offsite retrieval of boxed files to answer a customer complaint? Perhaps. That customer waiting on the phone while their customer service rep blindly searches through some corporate-standard digital dumping ground looking for the right document? Definitely.

Ah, I know what you are thinking. To be transformative, we have to improve the speed of business. Help with decision-making. Improve processes. Truth be told, for organizations worldwide, we have been doing just that.

Workflow management and case management solutions have been hallmarks of our product for more than a decade. These solutions automate business processes, forwarding accurate and complete documentation through critical processes while notifying stakeholders and exchanging data with core systems (I’ll talk more about that later). With both back office and vertically based process accelerators, we have helped organizations automate and transform processes from invoice processing to medical coding. From student admissions to employee onboarding. Claims processing to electronic plan review? Yep, those too. All while improving standardization and compliance.

Still not transformative enough? Ok, I’ll buy that.

A holistic view of customer information

With organizations spending massive amounts of money on core application infrastructure upgrades on everything from ERP to CRM, EMR to SIS, claims systems, banking systems, and everything in between, unstructured content and even the associated workflows cannot live in a vacuum. They live as part of an environment and IT ecosystem that today requires a holistic view of a constituency and its transactions.

Maybe it’s students. Or patients. Or citizens. Or customers. Employees shouldn’t spend their time looking in multiple systems to see the whole picture. Integration of that unstructured content and its associated processes with these key line of business systems? Ok, now we’re getting somewhere. This is sounding pretty transformative.

In the words of every infomercial, umm, ever, “But wait, there’s more!”

You see, as organizations go through this transformation, the definition of end user changes. A lot. This information that we’re managing? Well, people want to see it. Not just inside the organization. Patients. Members. Customers. Vendors. Students. I could go on.

And like a good protest march, “When do they want it??? NOW!” In the cloud. On their devices. Securely shared. You can’t just keep that content to yourself any more.

But how? Well, securely. Through corporate governance. Complying with privacy regulations. In the cloud or on your premises. That’s how. One platform that offers storage, retrieval, workflow software, case management software, integration, sharing, securely accessed through the cloud or on premises. On your desktop, laptop, tablet, phone, anywhere in the world – even offline.

Transformative? 15,500 OnBase customers across 80 countries think so. Here at Hyland, we’ve been digitally transforming customers since 1991.

And we must be doing something right, because we were just named a Leader in The Forrester Wave™: ECM Transactional Content Services, Q2 2017 report, maintaining our status from the 2015 report. In fact, the evaluation resulted in Hyland receiving the highest Current Offering score of all 13 evaluated vendors.

So, are you ready to transform?

Ed McQuiston

Ed McQuiston

Ed McQuiston was promoted to senior vice president of global sales & marketing at Hyland, creator of OnBase in March 2016. Having served as vice president of global sales since 2012, Ed took on responsibility for marketing to align the two functions in support of Hyland’s global expansion. Ed’s tenure at Hyland and extensive knowledge of OnBase helps support and expand Hyland’s strategic initiatives.

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